Chào mừng Anh Chị đến với Ngày Hội Vietnam Young Marketers

Dear friends, 

Marketing and advertising is important to the development of new economies like Vietnam. Furthermore, you are faced with a more complicated market which changes at light speed. You must learn and master the new tools to face the new challenges in advertising and marketing today. I am sure everyone will learn a lot of wisdom from the speakers at Vietnam Marketing Day

The digital age turned the equation around and now “science” is now playing a more important role. New media platforms, new interactive tools, new big-data analysis, new production technology, new devises, new consumer behavior, new entertainment……etc., are available and there is always something new introduced to the market every day. All these new technology made our life and work completely different. Science has become the key element in the management and development of brands all over the world as it has changed the landscape of advertising and the way forward. The latest focus on Metaverse is a good example. With this new development, advertising will operate in a new “world” with a new set of rules. It is a trend that will never stop or be reversed. As advertising professionals, we must now learn the science of advertising. We must embrace technology and use technology in a meaningful way. A good advertising professional must be able to use our creative talent in the context of the technological breakthroughs available to us. Advertising is still a combination of art and science. It is up to us on how to strike the balance and make the best out of it. If we can master the balance well, it will give new life to creativity and sky is the limit.

Congratulations to the Vietnam Young Marketers Marketing Day and best wishes to a successful event.

Yours Sincerely,

Huỳnh Phước Nghĩa,
Trưởng Ban Tổ chức, Chủ tịch VYM